Jennifer Broe

Founder and President of Baby Gourmet

imgThere is a tattoo on Jennifer Broe’s right wrist.  It says Believe and Jennifer says it’s a reminder to her every day to remain focused on the path towards success.

“I kept hitting so many walls I wasn’t sure I would be able to go forward. I was in my car a lot so it was a constant reminder to keep moving forward.”

Jennifer started Baby Gourmet out of her kitchen in Calgary when the new Mom’s support group kept asking for her homemade organic food for their own babies.  She set up shop in a high end farmers market and was soon selling $30,000 a month.

Within two years she had assembled a management team, secured funding and was ready to hit the marketplace. Her first pitch was to Canada’s largest retailer, Walmart, and she was so convincing she got the contract sent to her on her blackberry on the way back to the car.

“We’re feeding kids delicious foods that they love to eat and that moms can feel good about. I always trust my intuition and that’s what’s taken me forward.”

Five Baby Steps to Success

Plan – All great leaders are able to execute but to be successful you need to lay out your strategy.

Team – Hire people to fill in your weaknesses. If you’re not an accountant or website designer enlist people to help you execute your plan.

Persistence – If you hit a wall, push through it. The greatest rewards are once you’ve pushed through the most difficult situation.

Passion – You won’t be able to overcome obstacles in your business plan if you don’t have a passion for the product.

Believe in what you’re doing and that you can overcome anything.