Create a competitive advantage for your company, executive leaders and sales teams through powerful and engaging events, communications, and media strategy. The result is improved marketplace agility, performance, and engagement.
Teresa Kruze
"Many thanks for your hard work and dedication in executing such a sophisticated holiday experience for our Senior contacts. Participant feedback has been tremendous and we as the property management team sincerely appreciate your efforts in pulling all this together."
Brookfield Properties
Canadian Office Division
Communicate Your Company's Message
Like a Pro
Service Offering: On-Camera Presence Training for Executives and Sales Teams and Media-Readiness Training
Teresa Kruze has a producer’s eye and mindset to quickly identify and improve issues that hinder on-camera performance and connection.
By employing techniques from her decades of broadcasting, she is able to help professionals connect with teams and stakeholders through the camera lens.
This enables leaders to seamlessly transition between virtual platforms and in-person interactions without losing effectiveness or engagement.
Optimize
Your Sales and Brand Messaging
Service Offering: Key Messaging Development
The ability to communicate in a concise manner with conviction and engagement is essential because it helps you establish a strong brand identity, build trust, credibility and communicate your values, goals, and vision. Having to convey the messaging in a short period of time is where Teresa Kruze and MediaPro excel.
As a television reporter, Kruze was able to take information from a one-hour press conference plus interviews from three to five people and then funnel the information down and explain the core message in less than 90 seconds.
Most news stories are 1:30 or less so brevity and comprehension are true champions in the media world. Kruze takes her broadcast skills and pours them into her clients helping them to communicate in an efficient, consistent, and memorable manner that resonates with the target audience.
Utilize
Insider Media Information
to your Company's Advantage
Utilize
Insider Media Information
to your Company's Advantage
Leverage
Insider Media Information
to your Company's Advantage
Service Offering: Media Strategy
Using her experience as a producer, journalist and anchor, Kruze leverages her insider knowledge and deep contacts within the media industry for her clients.
Teresa Kruze is able to identify what stories would be attractive to assignment editors and booking producers by using engaging pitches and techniques to create immediate buzz and attention.
Teresa has worked with some of the best assignment editors and news producers in the business and knows what captures their attention. Her knowledge and consulting services can help your company get noticed in the media and position C-Suite Executives and sales leaders as visionaries in their field.
Challenging Situations?
Manage and Mitigate
Risks and Negative Outcomes
Challenging Situations?
Manage and Mitigate
Risks and Negative Outcomes
Service Offering: Crisis Communications and Risk Management Consulting
Kruze has a proven track record in the field with the ability to step into serious situations and manage the messaging effectively to protect the company, stakeholders, and branding. Her insider knowledge of the media Industry and all news operations in Canada in and the U.S. result in communications which are effective and efficient in managing and mitigating risks when diffusing difficult situations.
Use Broadcast Flare to Make Your
Stakeholders Excel
Use Broadcast Flare to Make Your
Stakeholders Excel
Service Offering: Stakeholder Interviews and Event Emcee Service
Using her years as a broadcast journalist and emcee, Teresa Kruze is able to host and conduct round table talks, panel discussions and lead live and virtual events with ease and professionalism.
She has been told by clients she is articulate, entertaining, and energetic on stage with the ability to be adaptable when stressful situations like technical difficulties and unexpected delays occur.
Her ability to work collaboratively with event organizers delivering high-quality performances has led her to being re-booked and recommended within the industry by happy clients.
Maximize Your In-House Production with a
Broadcast Trained
Producer, Journalist and Speaker
Maximize Your In-House Production
with a
Broadcast Trained
Producer, Journalist and Speaker
Maximize Your In-House Production
with a
Broadcast Trained
Producer, Journalist and Speaker
Service Offering: In-House Content Producer and Consultant
During the pandemic, employees got creative and began producing videos and podcasts for internal messaging, their website, and social media.
Their “click rate” and engagement surpassed their expectations and now as workers return to the office, businesses are taking the concept further, adding in-house production and broadcast facilities.
Producing marketing content and social media posts is not new but now that they’ve taken the lead and installed in-house facilities, many companies are saving millions of dollars they would have paid agencies to create content for them.
As noise in the marketplace continues to grow and expectations from your audience go higher, having a professional guide the next steps will be essential to leverage this investment.
MediaPro and Impakt Productions provide guidance and assistance in the following areas regarding in-house production of content, sales promotions, and social media campaigns:
In-house production facility implementation
Content Creation
Supervision of team projects so they align with company values and branding
Inject in-house content with broadcast quality production techniques
Up-Level Your Events with
TV Style
Virtual Productions
TV Style
Virtual Productions
Service Offering: Full-Service Video Production for Digital Sales Projects, Interactive TV-Style Virtual Event Production
The Pandemic forced many companies to shift to virtual productions and events. These are some of the corporate clients Teresa Kruze and Impakt Productions Inc. worked with to produce broadcast quality events:
A Sample of MediaPro and Impakt Productions' Virtual Events
Click each event title for a summary.
World Record Cooking Class
The Great Resistance Global Symposium
Brookfield Holiday Party
Brookfield Virtual Speaker Series
Brookfield Earth Day Event
Summer Networking Bash
Together We Stand Donor Events
We Love You A Brunch, Mom
World Record Cooking Class
Teresa Kruze produced and emceed the event in partnership with The Chef Upstairs and EJSE Entertainment. Together we set a World Record on Family Day, February 15th, 2021 with over 2,000 people participating in eight Countries as they cooked their family an Italian themed dinner. Kruze organized Live studio feeds from Toronto, England and Italy featuring several chefs and John Catucci from the Food Network added some comedic charm and his cooking skills to the event.
The Great Resistance Global Symposium
Producer Teresa Kruze gathered Thought Leaders from the USA, Canada, United Kingdom, and New Zealand for this Global Symposium that discussed how the world can move forward in a workplace environment which has completely shifted due to the pandemic.
Kruze, Impakt Productions and EJSE Entertainment produced the event providing the virtual organization of speakers from five countries and the engagement of business and HR professionals around the world.
Brookfield Holiday Party
Teresa Kruze joined live event producer Heller Productions and EJSE Entertainment to provide production services for a Brookfield Christmas client celebration.
Pulling together a television production crew and studio with minimal staff due to pandemic lockdown protocols, the program was delivered in a TV-Style format involving a live emcee, cooking class (food and preparations delivered to the clients’ homes) and live virtual performances of singers from Los Angeles and Toronto.
Brookfield Virtual Speaker Series
Impakt, Heller Productions and EJSE Entertainment were invited back by Brookfield to produce two live Earth Day Events in 2021. As part of Brookfield’s Virtual Speaker Series, Teresa Kruze acted as Producer and emcee of the two virtual broadcasts coordinating all broadcast aspects of the two virtual events.
Together We Will Restore Our Earth was a live virtual speaking event featuring David Katz, Founder of The Plastic Bank and Julie Angus, scientist and best-selling author who became the first woman to row a boat across the Atlantic Ocean.
Brookfield Earth Day Event
Relaxed pandemic protocols allowed Teresa and Impakt Productions to engage a renowned cameraperson who was able to flood the screen with glorious blooms and flowers from Kate’s Garden.
The result was a virtual feast for the senses as Kate Seaver led the group of Brookfield clients through the art of container gardening. Each client had received the components of the box beforehand and at the end of the Earth Day event were able to feature and enjoy a beautiful Herb Box in their home.
Summer Networking Bash
Impakt Productions teamed up with entrepreneur Jennifer Beale to turn her highly successful live event into a pandemic lockdown interactive showcase.
Kruze, Impakt Productions and EJSE Entertainment supplied production services to coordinate speakers from across the country and broadcast the day virtually from a studio located in Toronto.
Together We Stand Donor Appreciation Events
Impakt Productions and Teresa Kruze worked closely with this non-profit group that provided aid and support to Canada’s Military Families.
We were able to produce two highly successful virtual events honouring the Military and the corporate partners who support them with financial aid.
The TV-Style productions featured packaged video inserts honouring Canada’s Military and their efforts around the world, TWS’s support of Canadian Military families and featured virtual speakers from across Canada culminating in a fast paced, informative, and heartfelt tribute.
We Love You a Brunch, Mom
Produced in partnership with Abuse Hurts, The Chef Upstairs, and EJSE Entertainment, Impakt Productions put together a Mother’s Day event for families while raising much needed donations for the charity.
The program included numerous cook-along segments with Chef Julian Pancer, the antics of mascot Huggum Bear trying to cook his Mom breakfast and a live performance of “The June Gypsies”.