Teresa Kruze has a producer’s eye and mindset to quickly identify and improve issues that hinder on-camera performance and connection.

By employing techniques from her decades of broadcasting, she is able to help professionals connect with teams and stakeholders through the camera lens.

This enables leaders to seamlessly transition between virtual platforms and in-person interactions without losing effectiveness or engagement.

The ability to communicate in a concise manner with conviction and engagement is essential because it helps you establish a strong brand identity, build trust, credibility and communicate your values, goals, and vision. Having to convey the messaging in a short period of time is where Teresa Kruze and MediaPro excel.

As a television reporter, Kruze was able to take information from a one-hour press conference plus interviews from three to five people and then funnel the information down and explain the core message in less than 90 seconds.

Most news stories are 1:30 or less so brevity and comprehension are true champions in the media world. Kruze takes her broadcast skills and pours them into her clients helping them to communicate in an efficient, consistent, and memorable manner that resonates with the target audience.

Using her experience as a producer, journalist and anchor, Kruze leverages her insider knowledge and deep contacts within the media industry for her clients.

Teresa Kruze is able to identify what stories would be attractive to assignment editors and booking producers by using engaging pitches and techniques to create immediate buzz and attention.

Teresa has worked with some of the best assignment editors and news producers in the business and knows what captures their attention. Her knowledge and consulting services can help your company get noticed in the media and position C-Suite Executives and sales leaders as visionaries in their field.

Kruze has a proven track record in the field with the ability to step into serious situations and manage the messaging effectively to protect the company, stakeholders, and branding. Her insider knowledge of the media Industry and all news operations in Canada in and the U.S. result in communications which are effective and efficient in managing and mitigating risks when diffusing difficult situations.

Using her years as a broadcast journalist and emcee, Teresa Kruze is able to host and conduct round table talks, panel discussions and lead live and virtual events with ease and professionalism.

She has been told by clients she is articulate, entertaining, and energetic on stage with the ability to be adaptable when stressful situations like technical difficulties and unexpected delays occur.

Her ability to work collaboratively with event organizers delivering high-quality performances has led her to being re-booked and recommended within the industry by happy clients.

During the pandemic, employees got creative and began producing videos and podcasts for internal messaging, their website, and social media.

Their “click rate” and engagement surpassed their expectations and now as workers return to the office, businesses are taking the concept further, adding in-house production and broadcast facilities.

Producing marketing content and social media posts is not new but now that they’ve taken the lead and installed in-house facilities, many companies are saving millions of dollars they would have paid agencies to create content for them.

As noise in the marketplace continues to grow and expectations from your audience go higher, having a professional guide the next steps will be essential to leverage this investment.

The Pandemic forced many companies to shift to virtual productions and events. These are some of the corporate clients Teresa Kruze and Impakt Productions Inc. worked with to produce broadcast quality events: